More and more companies are recognizing the importance of incorporating social media into their marketing mix.
And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it.
In addition, companies that use Twitter average 2x more leads than those that don't.
Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment.
Social media shows that your brand is doing such an amazing job that your customers shout about your company/brand from rooftops, sharing their opinions and experiences with their networks.
That sharing is the best marketing a brand can ask for. Capturing your company's voice and sharing it with the world through social media will open up unique opportunities in all other channels of inbound marketing, including SEO, branding, public relations, sales, and more.
Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open.
Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing that audience.
“Social Media” is not the end-all, be-all of your business. It’s not a magic bullet that will allow you to take a struggling business to the height of success simply by claiming your Twitter account.
But what social media can do is make you a better company by allowing you to listen, react and build faster and more efficiently than ever before.
Below you’ll find reasons that you may want to get involved in social media. These are the benefits you can achieve faster in social media than most other mediums.
Social Media helps you deliver better Customer Service
Real-time communication helps to make happy customers, which in turn creates brand evangelists who drive positive brand sentiment. Customers are converted time and time again thanks to businesses answering pre-sales questions promptly; being active on social media really is a great way of positively influencing sales.
Brand Awareness and Recognition
You can effectively establish your brands personality and give your business a human voice that people can relate to.
Improve Competitive Intelligence with Social Media
With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition.
Social media marketing shouldn’t cost a small business nearly as much as traditional advertising. However, it will cost you time. Depending how much your time is worth, it might be worthwhile to hire someone to help with the social media marketing. But, all in all, social media marketing is just a fraction of the cost of traditional marketing and advertising.
Email is what most marketers think of when you mention the term lead nurturing, but email isn't the only way you can nurture your leads. And considering 50% of the leads you generate are qualified by not yet ready to buy, your marketing program will greatly benefit from lead nurturing.
Providing a good mix of content in your social media updates. Additionally, use your lead management software to gather some social intelligence about your leads.
Your social networking profiles provide a tool for driving traffic to your company's main website. This is particularly beneficial for web-based companies who do most of their business virtually. Including your website address in your social networking profiles and mentioning it in your regular posts leads more people to visit it.
Social media is a great way of keeping your business or brand in the mind of your customers. This means you can actively influence purchasing decisions and helps to foster customer loyalty and encourage repeat purchases.”
Help increase awareness of each new blog article or news post that you publish, by shouting about them on social media.
Social media when used in conjunction with high quality content creation is a highly effective way to attract new customers to you and
- To increase brand awareness & recognition
- To raise social engagement & build a strong customer/client relationship
- To drive traffic and generate leads